Consulting, marketing and funding for sport.
4sport e.K. supports companies, policymakers and public authorities, professional sport, foundations, clubs and federations: from sports marketing and events to funding, programme management and finance. Based in Ludwigsburg, Germany, working on site and remotely.
Services
- Sports marketing and athletes: sponsorship for companies and clubs, PR, brand image, athlete career planning
- Sports events: tournaments, international matches, events
- Sports facilities: needs, construction and refurbishment from the users’ perspective, operation
- Club and federation development, administration: strategy, governance processes, cooperation between clubs, administration as a service for clubs and sports companies
- Funding: funding landscape, applications, reporting, impact indicators, input for policymakers
- Programme management: partners, indicators, reporting, evaluation
- Finance and controlling: budgets, liquidity, cost accounting, reporting
For legal, tax and building-planning questions we work with a network of experienced law firms, tax advisers and planners. We prepare decisions, coordinate them with the experts and put the results into practice. If you already have advisers, we are happy to involve them.
About
Matthias Nagel, owner of 4sport, has known organised sport for almost 40 years from four perspectives: as an athlete, in clubs, in federations and in cooperation with public authorities. Since 2007 he has advised companies, policymakers and public authorities, professional sport and foundations as well as clubs and federations. His work combines sports management and marketing with sports funding and programme management.
Current mandates and roles
- Deutsche KinderSportAkademie: consulting on programme management and controlling (4sport, consulting mandate, since 2015)
- Stadtverband für Sport Ludwigsburg: coordination of the school swimming initiative Schwimmfix and office services as an external service provider (4sport, service mandate, since 2012)
- Sportkreis Ludwigsburg: running the office since 2012 (employed position), since 2024 also the office of a state sports federation under the Sportkreis’ service contract
- Policy papers on impact-oriented sports funding, including “Sport 2030 Baden-Württemberg” (4sport, 2026)
Background
- Diplom-Betriebswirt (BA) in sports management, Berufsakademie Stuttgart, now DHBW (2004 to 2007); economics at the University of Mannheim (2001 to 2004)
- Crisis Manager (IHK) and Digital Manager (IHK), training in child protection in sport
- From 2000 to 2024 volunteer at the swimming club Schwimmverein Ludwigsburg 08, from 2005 on the board, most recently as vice president; from 2008 to 2024 4sport provided the club’s office services as an external service provider
- Moderation of events such as training sessions, sports awards ceremonies and workshops
- Languages: German, English (business fluent)
Contact
Phone: +49 7141 6427206
Email: info@4sp.eu
LinkedIn
Initial call: by phone or video, free of charge and without obligation.